VERITAO is a response to my struggles with Vitiligo, it is about embracing and nourishing what makes us unique rather than conforming to made up ideas of "beauty". We exist to change skincare's purpose from a pursuit of an aesthetic to a mindfulness practice. A daily reminder to slow down & breathe. We craft thoughtful vegan essentials and offer compostable refills, a first-of-its-kind tech in North America.
A curated set of essentials
This Moisturizer is light, hydrating, and layers beautifully under makeup. I love the energetic, plump feeling I get after applying. Also, the aesthetic of the bottle fits well in my space, and the brand aligns with the sort of energy I'd like to surround myself with, something I have been really intentional about since moving to my new apartment.
First off, the smell of the face wash makes me feel like I’ve stepped foot into a spa… super relaxing. The consistency is very smooth and given I typically have sensitive skin, this product is perfect for that and leaves me with no itchy or redness. Lastly, I also use this product to help remove my makeup, which does the job perfectly! No residue of makeup left in sight. Highly recommend for all skin types!
The Repair Serum is my holy grail for regenerative skincare. It gives me results I can visibly notice without stripping away moisture or irritating my skin. It's a great option for anyone who is looking for the benefits of Retinol without peeling or burning sensations. I've been pairing it with the Vitamin C for the past few months and my skin feels dewy, energetic, and healthy.
The Resurfacing serum has become an integral part of my self-care routine. As I reset for the week ahead, doing laundry, yoga, meditating, and organizing my schedule - it feels great to apply the velvety smooth serum and hit the reset button on my skin as well. Waking up the next day and starting the week with fresh rejuvenated skin is a simple luxury I've really come to enjoy.
The Vitamin C Serum is a go-to in my morning routine. After cleansing, this serum brings energy to my skin and I feel hydrated throughout the day. Along with my morning coffee and scheduling out my day, skincare is a key part of my morning rituals that help me feel balanced and prepared for the day ahead.
I've used Retinol on and off over the years but stopped because of issues I've had due to my sensitive skin. I switched to plant-based alternatives like Bakuchiol and this serum is my favorite! I see visible results with my fine lines and my skin feels more healthy, dewy and energetic. Also love how the bottle looks in my space.
A NEW DESIGN: BUY TO KEEP, TO REUSE, TO LIVE WELL IN YOUR SPACE
We are a family business that takes pride in crafting no-nonsense essentials that are designed to live well in our spaces, for long-lasting use and reuse.
Our first step is fully compostable refills, a first-of-its-kind technology in North America and a step forward in reducing waste in the beauty industry.